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Since 2018, together with Alexandra Lunn, we have been researching fonts and exploring playful ways to express their personalities. During the first lockdown last year and thanks to an Arts Council England grant, we were able to take our research further by inviting writers, dancers and developers to create a website that allows you to easily choose the perfect license-free font to suit your project, style or brand. What's your Type is based on Carl Jung's personality test, and a carefully selected series of aesthetical preferences.